Marketing Manager
Join us as a Marketing Manager at Femme Lead!
Are you a strategic thinker with a passion for female leadership and digital marketing? Do you excel at leading teams, designing campaigns, and ensuring every detail aligns with the brand’s vision?
Femme Lead is looking for a Marketing Manager to lead our marketing strategy and guide our volunteer marketing team. In this role, you'll design and oversee our content strategy, social media calendar and campaign execution, ensuring that every post, newsletter, and promotion reflects Femme Lead’s mission of empowering women in leadership.
You’ll collaborate closely with the marketing coordinator and social media volunteers for the podcast, events and coaching calls promotion as well as newsletter writing, ensuring their work is aligned, impactful, and on-brand.
This is a volunteer role, perfect for someone looking to gain leadership experience, build a professional network, and contribute to a purpose-driven organization.
Key Responsibilities
1
Marketing Strategy & Leadership
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Develop and execute a comprehensive marketing strategy that aligns with Femme Lead’s mission and goals.
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Lead and oversee the marketing team, ensuring all tasks are coordinated, efficient, and high-quality.
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Create and manage the social media content calendar, ensuring timely and strategic content across platforms.
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Identify key themes, campaigns, and messaging to promote Femme Lead’s initiatives (e.g., podcast, events, partnerships).
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Stay up to date with digital marketing trends and incorporate them into Femme Lead’s strategy.
2
Content Oversight & Brand Consistency
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Review, edit, and approve all marketing materials, including:
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Social media posts (Instagram, LinkedIn, TikTok, Facebook).
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Podcast promotional content (thumbnails, reels, quotes).
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Newsletter drafts and email campaigns.
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Event promotions and community engagement posts.
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Ensure all content aligns with Femme Lead’s brand voice, visual identity, and core values.
3
Team Collaboration & Project Management
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Act as the main point of contact for the marketing team, providing feedback and support.
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Hold regular team check-ins to align on progress, troubleshoot challenges, and celebrate successes.
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Collaborate closely with the Partnerships & Community teams, Podcast Producer, and Events team to ensure marketing support for their initiatives.
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Delegate tasks and oversee project timelines, ensuring deliverables meet quality standards and deadlines.
4
Campaign Performance & Reporting
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Monitor social media metrics, campaign performance, and audience engagement.
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Create monthly reports on marketing performance and recommend strategies for improvement.
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Identify new marketing platforms, tools, and strategies to expand Femme Lead’s reach and engagement.
Qualifications & Skills
✅ Proven experience in marketing strategy, digital marketing, or social media management.
✅ Strong leadership skills, with experience managing or mentoring a team (volunteer experience counts!).
✅ Excellent project management skills, with the ability to prioritize tasks and meet deadlines.
✅ Proficiency in social media platforms, including Instagram, LinkedIn, TikTok, and Facebook.
✅ Experience using Canva for basic graphic design and social media content creation.
✅ Strong writing, editing, and proofreading skills, ensuring clarity and brand consistency.
✅ Analytical mindset, with experience using social media insights and Google Analytics.
✅ Ability to work independently and collaboratively, providing guidance while empowering your team.
✅ Passion for female leadership, empowerment, and advancing gender equality.
💡 Bonus Skills (Nice to Have):
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Experience with email marketing platforms (e.g., Wix).
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Familiarity with SEO best practices and Google Analytics.
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Knowledge of social media advertising (e.g., Meta Business Suite).
Why Join Femme Lead?
✨ Lead a dynamic, mission-driven marketing team.
✨ Gain hands-on leadership experience in digital marketing and strategy.
✨ Expand your professional network while working with like-minded individuals.
✨ Make a real impact by promoting initiatives that empower women globally.
💡 This is an unpaid, volunteer role, requiring approximately 7-10 hours per week.
